Why does a fragrance last longer on some people?
Blondes or people with light skin have a tendency towards dry skin, and fragrances are basically oils that will be absorbed by the skin like moisturizers. To help your fragrance last longer use a matching body lotion or unscented body lotion to apply to pulse points before applying your fragrance.

Why do fragrances smell differently on different people?
Body chemistry, diet and age affect fragrances on their skin. Also, fragrance consists of many essential oils. Certain essential oils have affinity to our skin, and they may be absorbed while other may not. This creates an imbalance on the skin and accounts for the difference.

How should I or where should I apply fragrance?
Surprisingly, women are not sure where to place the fragrance. Fragrance should be applied to pulse points. This is where the blood vessels are closest to the skin giving off more heat and acting like mini fragrance pumps. Pulse points are the wrist, behind the ear, crook of the arm and knee, base of the throat. Also, for long lasting fragrance spray at the ankles, it allows the fragrance to blossom up.

Why is perfume so expensive?
Fragrances contain a certain amount of natural ingredients, which are expensive. To make a pound of rose oil, it takes well over a ton of flower petals, and this cost can range from three to four thousand dollars. The same is true for most essential oils.

Does perfume need special handling?
Fragrances should be kept away from excessive heat or cold, and to avoid evaporation, the cap must be tightly closed to maintain fragrance integrity. Also, do not expose the fragrance for any length of time to sun light.

Are there other uses for a fragrance other than application to the body?
You can put a few drops of your favorite fragrance in a bath or a few drops in the water when washing your lingerie or spray on artificial flowers.

CHOOSING FRAGRANCES

Everyone has a personal "scent circle": approximately an arm's length from the body. No one should be aware of your fragrance unless he or she steps inside your "circle." Fragrance should be one of the most subtle, personal messages you send to those with whom you come in contact.

For a long-lasting effect, fragrance should be layered all over the body, starting with toilet water or eau de parfum, next in strength to perfume, to build the fragrance foundation. Because fragrance rises, spray or smooth fragrance onto skin from the feet to the shoulders. If fragrance is applied only behind the ears, it will eventually rise and disappear.

As a final highlight, perfume, the most concentrated and long-lasting form of fragrance, should be applied at the pulse points where the heartbeat is apparent (wrists, behind ears, crook of elbow, base of throat, bosom, behind knees, inside the ankles).

The wearer's diet can affect the way a fragrance smells and lasts on the skin. If the wearer is on a high fat, spicy diet, for example, fragrances will be more intense. A dramatic change in diet can alter skin chemistry, causing fragrances to smell differently.

Skin type will also affect the way a fragrance smells on a person. Fragrance wearers with oilier skin should remember that fragrances interact with the oils in their skin to create a more intense scent. Dry skin does not retain fragrance as long as oily skin, requiring the wearer to reapply the fragrance more often.

Always remember to: ...Keep your fragrances safe from extreme cold or heat. Once a bottle of perfume is opened it should be used. Otherwise it will begin to fade or change its character with time. Long exposure to strong sunlight or extremes in temperature can disturb the delicate balance of the perfume and change its scent. Perfume, to last, should be kept in a cool, dry place away from direct light, preferably in its beautiful box. Just as books must be read and records played, fragrances must be worn to be enjoyed!

...Make it a rule never to try more than three scents at one time when you are shopping for a new fragrance. Your nose will lose its ability to tell the difference. Apply fragrance directly to the skin when you are testing new scents. You cannot get a true reaction to the fragrance from the bottle. Apply a few drops to your wrist. Allow the heat of the body to develop the fragrance on your skin and then sniff. If you would like to test one or two additional scents, apply one to the other wrist... wait... and then apply the third to the inside bend of the elbow. If you want to delay your decision while you shop, be sure to write down which fragrance you put where, so you'll be able to refer back to it later
on.

...Use fragrance throughout every day. It will increase your feelings of well being. Different scents are believed to have their own unique affect on mood and feeling.

...Introduce the enjoyment of fragrance to every young person you know. It is never too soon for them to experience the fun and benefits of fragrance.

...Use fragrance throughout every day. It will increase your feelings of well being

...Add a special degree of graciousness to daily living

...Make life for you and those around you infinitely more pleasurable and enjoyable.